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Daiwa's has grown from small beginnings in Japan during the 1950’s as a reel maker, into a global fishing tackle brand, serving anglers of all disciplines around the world. A true manufacturer, they have production points in Japan, UK and throughout the Far East. Developing cutting edge technologies and creating trend setting rod a reel design, they also bring forward thinking development in luggage, accessories and apparel. Part of a European wide network the Daiwa Scandinavian office was set up in 2012 to handle sales and distribution in Finland, Sweden, Denmark and Norway. This office is also central to the development of tackle for Scandinavia as well as contributing to European programmes. Daiwa has a history of design and technology. In addition it has always maintained an emphasis on innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation that has left a visible mark on the majority of tackle manufactured today; innovation that continues to advance the sport of fishing.

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Daiwa N'zon Bait Tube

1.1 pint, 2.2 pint or 3.3 pint


Daiwa N'ZON Super Slim Rod

Supplied with two carbon quiver tips

£99.99 £79.99

Daiwa N'Zon EVA 4 Box Feeder Bag Large


Designed in two parts - main (four tackle boxes)

£89.99 £79.99

Daiwa Hydro Connector

All sizes and colours


Daiwa Matchman Bitz Bags Medium


Sizes 19 x 15 x 10cm


Daiwa 23 Emblem 45 SCW QD


The 45mm spool stroke in combination with the Slow Cross Wrap (SCW) line lay enables extreme casting distances with minimal friction.


Daiwa Ninja Ltd Black & Gold Reels

Ninja reels represent incredible value. Each sporting an array of Daiwa features.


Daiwa 20 Crossfire Black & Red LTD Edition Reels

Created with some fantastic features such as its graphite construction
infinite Anti-Reverse and Twistbuster system

£49.99 £44.99

Daiwa 20 Crossfire Black & Gold LTD Edition Reels

This is truly an amazing design that will certainly take you by surprise.

£49.99 £44.99

Daiwa Match Tournament Keepnet 3.5m Fast Flow Mk2


Improved body mesh from MK1 Fast Flow Keepnet with further durability


Daiwa 22 Emblem BR 10000


This Emblem BR 10000 offers enormous power and optimal handling for tackling big freshwater specimens!


Daiwa Matchman Divider Bitz Bag


25cm x 9cm x 5cm


Daiwa Matchman Dual Tackle and Bait Bag


Size: 60cm x 50cm x 30cm


Daiwa Matchman Cool Bag


36cm x 37cm x 30cm


Daiwa Matchman Carryall


Large compartment 56cm x 47cm x 22cm 
Rear compartment 56cm x 44cm x 8cm




180cm x 14cm