Daiwa

Daiwa's has grown from small beginnings in Japan during the 1950’s as a reel maker, into a global fishing tackle brand, serving anglers of all disciplines around the world. A true manufacturer, they have production points in Japan, UK and throughout the Far East. Developing cutting edge technologies and creating trend setting rod a reel design, they also bring forward thinking development in luggage, accessories and apparel. Part of a European wide network the Daiwa Scandinavian office was set up in 2012 to handle sales and distribution in Finland, Sweden, Denmark and Norway. This office is also central to the development of tackle for Scandinavia as well as contributing to European programmes. Daiwa has a history of design and technology. In addition it has always maintained an emphasis on innovation and quality. The result is a long list of product features, design and materials that have become standards for the fishing tackle industry. It is a long-standing record of innovation that has left a visible mark on the majority of tackle manufactured today; innovation that continues to advance the sport of fishing.