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Closer to Nature, Closer to People. People know the joy of contacting their hearts to the breathing of nature. People know the joy of meeting someone to communicate with each other. That's simply because all people have nature in themselves. And tools are largely connected with the joy of people. We at Shimano have been providing attractive products with a focus on cycling and fishing,the most popular outdoor sports. Wind touching the skin, sunlight streaming through the trees and wave patterns covering the water excite the hearts of people. We are aiming to become a company to create excitements among people.We will continue to support people to realize their dreams to create new lifestyles to bring them closer to nature and share the joy of life with each other.

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Shimano Ultegra 14000 XR XSD Reel


The Ultegra XR sits proudly at the top of Shimano’s most popular Ultegra Big Pit/Surfcasting reel family.


Shimano Power Aero 14000 XSC PG Reel


The Power Aero XTC/XSC certainly lives up to its name.

£419.99 £379.99

Shimano Ultegra 14000 XR XTD Reel


he Ultegra XR sits proudly at the top of Shimano’s most popular Ultegra Big Pit/Surfcasting reel family.

£299.99 £279.95

Shimano Ultegra 14000 XTE Spare Spool


Spare Spool for Shimano Ultegra 14000 XTE reel.


Shimano Twin Power XD FA C5000 XG


£464.99 £399.99

Shimano Reel Ultegra FC C2000 HG


Mid-priced Coresolid series spinning reel with many of Shimano's latest technology and design features

£154.99 £129.99

Shimano Beastmaster 14000 XC Reel


The Shimano Beastmaster 14000 XC, powerful reels ideal for heavy duty carp and catfish as well as beach work. Punching well beyond its price tag and carrying a lot of familiar Shimano technology from their more advanced models. With ARC cut spools and super slow 5 oscillation improving line release and casting performance. Combined with Silentdrive build technology that gives a smooth and quite rotation. Plus an instant drag that takes you from free flowing to fully locked with the turn of the knob.

£99.99 £89.99

Shimano Aero Match Reels

£114.99 £99.99

Shimano Power Aero 14000 XSC Reel


One of the standout features of the Power Aero 14000 XSC is its gear ratio of 4.3:1

£419.99 £399.99

Shimano Rod Soare XR 229cm 7'6" 0,5-5g


Spinning Solid Tip Rod

£329.99 £299.99