Fishing lures are an essential piece of equipment for any angler, providing the perfect way to attract and catch fish. From pike fishing lures to sea fishing lures, there is a lure to suit every type of fishing and every species of fish. Fishing for bass with lure is a popular method, and we have a range of lures specifically designed for this type of fishing. From topwater lures to crankbaits, our range of bass fishing lures has everything you need to catch these elusive fish.
Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.
Perfect for multiple colour options in one purchase
Ultra UV lures will give you the visual edge in your lure fishing – and they’re now available in multicolour packs.
The perfect mix of sizes and colours of the super-effective Cannibal Shad, as well as appropriate jig heads.