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Korda

So, how did we get here? Well, in 1993, Danny Fairbrass gave one day’s notice at NatWest and made the move from smelting leads in his kitchen, to founding the embryonic Korda Developments. This was one of the most significant moments in recent carp-fishing history.
That same year, Dan took Korda to its first carp fishing show, and made £1000 profit on the Tackle Box stand. By 1996, Danny released tail rubbers and camouflaged coated leads onto the carp fishing scene. Two years later, the lead clips were launched to high acclaim. A year later Dan launched some classic carp kit, including the Eazi-Stik, Funnelweb system and IQ hook link. Already a carp fishing legend, Damian Clarke joined the company in 2001 and the company went limited. That same year, advertising guru, John Hannent restyled the Korda logo and brand identity, creating the signature black and green colour scheme and wrapping the glasses around the O in Korda to create one of the most recognisable brands in carp fishing. 2003 was a momentous year as Dan and Damian won the British Carp Championships, the first Skyliner spods were released along with the Wide Gape and Longshank hooks and the first Underwater DVDs hit tackle shop shelves, changing carp fishing filmmaking forever.
By 2005, things had really gathered pace and Ali Hamidi joined the company to head the new marketing department. Korda’s carp-fishing influence spread abroad with the formation of Korda Europe. Ali’s influence and connections quickly bore fruit as the first Thinking Tackle carp fishing shows hit the Sky Sports screens in 2006, setting the benchmark for carp-fishing broadcasting. Our junior fish-in, Carp Academy, also kicked off; giving eager youngsters a solid grounding in carp-fishing techniques. Korda employed James Armstrong as the first angling journalist to work for a manufacturer, producing a raft of top-notch features for the dedicated carp fishing titles.
2009 saw the launch of Korda’s sister brand, Guru and the unveiling of the Krusha – one of the best-selling carp fishing products ever! Just a year later, the company outgrew its home in Romford, moving to brand-new premises in Basildon. Not long afterwards, the Kaptor range took carp hooks into uncharted territory in terms of sharpness and camouflage.
Korda took a slight change in direction in 2011, launching their first ever indicator, the Stow bobbin and Korda Kover, the industry’s first carp-fishing insurance cover. Bringing things up to date, Korda became the main sponsor of Carp Team England in 2012, heralding a new ‘professional’ era in top-level, international carp fishing. The first two issues of the groundbreaking digital magazine Thinking Tackle Digital were launched to acclaim, setting new standards for digital publishing in the carp fishing arena.
Korda’s carp anglers manufacture superior quality tackle for fellow carp fishers. In the Korda team there is serious amount of experience and if we added it up in years to create a carp fisherman, it would be one wrinkly, old chap.
There is no other carp fishing company in the industry comprising such a magnificent team of carp anglers. Even the telephone operators are dedicated carp fanatics.
We are all out fishing for carp every day; either tying up rigs for our next trip, photographing magazine contents for all the top carp fishing magazines or out in pursuit for that next monster.
Each carp fishing item has been designed for a reason, unlike many. Our ethos is that we are innovators and create to help the carp angler, not just to make sales.
With such a respected team of capable carp anglers, each product goes through a long, fieldtesting stage to iron any early teething problems. Not just Korda employees but also the Korda carp fishing team get to use it too – and with names such as Simon Scott, Darrell Peck and Gareth Fareham on board, you know that they'll perfect for the job, and ultra reliable.

 

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Korda Compac Brolly Wrap Dark Kamo

KLUG144

Dimensions: 59cm x 66cm

£31.99

Korda Compac Bivvy Wrap Dark Kamo

KLUG146

Dimensions: 83cm x 66cm

£31.99

Korda Compac Brolly Wrap

KLUG143

Dimensions: 59cm x 66cm

£29.99

Korda Compac Bivvy Wrap

KLUG145

Dimensions: 83cm x 66cm

£29.99

Korda Compac Low Chair Dark Kamo

KLUG134

Dimensions: 60cm x72cm x 72cm. Weight: 3.75kg.

£64.99

Korda Slip-D Braid Hooklink 25lb 20m

KSD25

The Slip-D Rig needs no introduction as it is used by some of the most successful carp anglers on the planet, including many within the Korda stable.

£9.99

Korda Kaizen Green 13ft 4lb Rod

KRD020

This is the most powerful model in the whole range and is suited to regularly fishing at long range, where it will deliver accurate and consistent performance.

£134.99

Korda Kaizen Green 12ft 6in 4lb Rod

KRD052

A longer rod will get you more distance, with practice, but plenty of people aren’t as comfortable with a 13ft rod, and this 12ft 6in. option is a great alternative. It’s been designed for longer range casting, but is also forgiving enough under the rod tip that you don’t have to fear hook pulls.

£129.99

Korda Kaizen Green 12ft/13ft Spod Rod

Out of the two models of Kaizen Green Spod rods, this is the lighter of the two but is still extremely powerful and capable of putting a loaded Spomb a very long way, and without breaking the bank to do so.

£119.99

Korda Kaizen Green 10ft Rod

This is the perfect rod for those fishing smaller waters and where a longer rod isn’t needed and offers no advantages over a 10-footer. This model has a really nice playing action and is also perfect for stalking, whilst still being able to cast a reasonable distance when you need to and feels responsive when using lighter leads. It is also a perfect option for those new to carp fishing, or for younger anglers who find a 12ft rod cumbersome to use.

£99.99

Korda Kaizen Green 12ft Rod

The lightest of the 12ft models in the Kaizen Green range, this is perfect if you are mainly fishing on smaller lakes and need a rod that gives you plenty of feel and is responsive when flicking smaller leads accurately to spots but will also chuck a fair way if you need it to.

£119.99

Korda Compac Weigh Staff

KLUG70

The Compac Weigh Staff has been constructed from high-grade anodised aluminium, creating a durable and reliable bit of kit that will withstand the rigors of life on the bank.

£59.99

Korda Kiana Goo New Flavour

Goo Tropical Supreme, Pango Supreme or Mulberry Supreme

£14.99

Korda Kable Leadcore Leader Hybrid Lead Clip QC Swivel 50cm

If you want to combine a helicopter rig with leadcore, and prefer to use a pre-tied leader, then the Heli Leadcore Leader is the perfect option. Each leader is tied to exact specifications on our 50lb Kable Leadcore and is as good as you can do yourself, offering a completely safe way to fish this set-up.

£7.49

Korda Longshank Beaked Hooks

Micro Barbed or Barbless

£5.49

Korda Kaizen Platinum 12ft 6in Spod Rod

KRD049

Korda's Kaizen Platinum series of top of the range carp rods developed by the team at Korda to offer superb casting performance. Manufactured here in the UK using super high tensile high-grade Japanese carbon.

£519.99