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Korda

So, how did we get here? Well, in 1993, Danny Fairbrass gave one day’s notice at NatWest and made the move from smelting leads in his kitchen, to founding the embryonic Korda Developments. This was one of the most significant moments in recent carp-fishing history.
That same year, Dan took Korda to its first carp fishing show, and made £1000 profit on the Tackle Box stand. By 1996, Danny released tail rubbers and camouflaged coated leads onto the carp fishing scene. Two years later, the lead clips were launched to high acclaim. A year later Dan launched some classic carp kit, including the Eazi-Stik, Funnelweb system and IQ hook link. Already a carp fishing legend, Damian Clarke joined the company in 2001 and the company went limited. That same year, advertising guru, John Hannent restyled the Korda logo and brand identity, creating the signature black and green colour scheme and wrapping the glasses around the O in Korda to create one of the most recognisable brands in carp fishing. 2003 was a momentous year as Dan and Damian won the British Carp Championships, the first Skyliner spods were released along with the Wide Gape and Longshank hooks and the first Underwater DVDs hit tackle shop shelves, changing carp fishing filmmaking forever.
By 2005, things had really gathered pace and Ali Hamidi joined the company to head the new marketing department. Korda’s carp-fishing influence spread abroad with the formation of Korda Europe. Ali’s influence and connections quickly bore fruit as the first Thinking Tackle carp fishing shows hit the Sky Sports screens in 2006, setting the benchmark for carp-fishing broadcasting. Our junior fish-in, Carp Academy, also kicked off; giving eager youngsters a solid grounding in carp-fishing techniques. Korda employed James Armstrong as the first angling journalist to work for a manufacturer, producing a raft of top-notch features for the dedicated carp fishing titles.
2009 saw the launch of Korda’s sister brand, Guru and the unveiling of the Krusha – one of the best-selling carp fishing products ever! Just a year later, the company outgrew its home in Romford, moving to brand-new premises in Basildon. Not long afterwards, the Kaptor range took carp hooks into uncharted territory in terms of sharpness and camouflage.
Korda took a slight change in direction in 2011, launching their first ever indicator, the Stow bobbin and Korda Kover, the industry’s first carp-fishing insurance cover. Bringing things up to date, Korda became the main sponsor of Carp Team England in 2012, heralding a new ‘professional’ era in top-level, international carp fishing. The first two issues of the groundbreaking digital magazine Thinking Tackle Digital were launched to acclaim, setting new standards for digital publishing in the carp fishing arena.
Korda’s carp anglers manufacture superior quality tackle for fellow carp fishers. In the Korda team there is serious amount of experience and if we added it up in years to create a carp fisherman, it would be one wrinkly, old chap.
There is no other carp fishing company in the industry comprising such a magnificent team of carp anglers. Even the telephone operators are dedicated carp fanatics.
We are all out fishing for carp every day; either tying up rigs for our next trip, photographing magazine contents for all the top carp fishing magazines or out in pursuit for that next monster.
Each carp fishing item has been designed for a reason, unlike many. Our ethos is that we are innovators and create to help the carp angler, not just to make sales.
With such a respected team of capable carp anglers, each product goes through a long, fieldtesting stage to iron any early teething problems. Not just Korda employees but also the Korda carp fishing team get to use it too – and with names such as Simon Scott, Darrell Peck and Gareth Fareham on board, you know that they'll perfect for the job, and ultra reliable.

 

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Korda Kaizen Platinum 12ft 6in Spod Rod

KRD049

Korda's Kaizen Platinum series of top of the range carp rods developed by the team at Korda to offer superb casting performance. Manufactured here in the UK using super high tensile high-grade Japanese carbon.

£519.99

Korda Waterproof Socks Camouflage

They are avilable in two different sizes, for UK 7-9 or UK 10-12.

£29.99

Korda Superwrap

Many waters at home and abroad contain nuisance species, such as crayfish, which can either whittle down your hookbait, or take it off of the hair, and there is nothing worse than sitting and wondering if you still have a bait on!

£5.75

Korda Shrink Tube Weed

This Shrink Tube can be used to finish off rigs and increase their hooking potential by curving the hook link inwards, thus helping the hook to flip over once in the carp’s mouth.

£3.75

Korda Shrink Tube Silt

This Shrink Tube can be used to finish off rigs and increase their hooking potential by curving the hook link inwards, thus helping the hook to flip over once in the carp’s mouth.

£3.75

Korda Shrink Tube Gravel

This Shrink Tube can be used to finish off rigs and increase their hooking potential by curving the hook link inwards, thus helping the hook to flip over once in the carp’s mouth.

£3.75

Korda Shrink Tube Clay

This Shrink Tube can be used to finish off rigs and increase their hooking potential by curving the hook link inwards, thus helping the hook to flip over once in the carp’s mouth.

£3.75

Korda Tournament Casting Swivel

Available in Swivel and Heli-lead versions 3.25oz, 3.75oz, 4.25oz, 4.75oz

£2.00

Korda Tournament Casting Heli

Available in 1/4 oz increments from 3oz to 4.75oz.

£2.00

Korda Square Swivel Leads

Available in: 1.1oz, 1.5oz, 2oz, 2.5oz, 3oz and 3.5oz

£1.80

Korda Square Inline Leads

Available in: 1.1oz, 1.5oz, 2oz, 2.5oz, 3oz and 3.5oz

£1.80

Korda Pear Swivel Leads

Available in: 1.1oz, 1.5oz, 2oz, 2.5oz, 3oz and 3.5oz

£1.80

Korda Zig Anti Tangle Sleeve

KZIGAT

These anti tangle sleeves have been designed specifically for use with our Zig Kits and are perfect for if you are chopping and changing between different hook links.

£3.75

Korda Kwik Link Extra Small

KWLXS

This really is a multi-purpose link, which allows you to change hook links or leads in the blink of an eye. The shape of the clip makes it very easy to attach and detach things such as leads, swivels or hook link looks, even with cold hands or in the dark.

£4.25

Korda Silicone Sleeves Weed

KS3

These Silicone Sleeves were originally part of our Running Rig Kits and are designed to cover the swivel and wire loop on a lead, but due to demand we started selling them separately.

£3.49

Korda Tackle Box Magnet

KBOX19

The Rig Tray Magnet is a clever little device which is designed to ensure that your rigs stay neatly in place when using the rig tray within our Tackle Box and can’t all end up in a tangled mess.

£3.00