Greys

Founded in 1968 as ‘Greys of Alnwick’ by passionate angler Malcolm Grey, the company quickly forged a strong reputation with anglers by launching a range of high performance mid-market fly rods including the iconic ‘Kielder’ fly rod series.Fly line, reels and apparel soon followed as well as market expansion into carp and sea fishing with the ‘Power Play’ carp rods and ‘Hi-Power’ sea rods. These developments broadened angler awareness and established Greys as one of the most popular and respected fishing tackle brands in the UK. The House of Hardy acquired Greys of Alnwick in 1999 after identifying a strategic opportunity to compete in complementary areas of the tackle market. The Greys GRX fly rod was one of the first designs under new ownership and quickly became the best selling new fly rod in the UK. Throughout this period the Greys brand continued to succeed with its reputation for innovation, quality, reliability and value. Many of the Greys products such as the GRXi, Prodigy and Apollo remain popular with anglers today. The significance and value of the Greys brand to anglers and to the House of Hardy was recognised in 2003 when the House of Hardy was renamed Hardy & Greys Ltd. Technology remains critical to the Greys brand and in 2012, the launch of the TOREON® ‘nano’ particle carp rods solidified its reputation of applying innovation to create a performance advanced for the angler. In 2013 Greys became part of the Pure Fishing family, invigorating a focus on global market presence and maximising the technical expertise for which the Greys brand is known. The Greys brand should elicit a sense of exploration from our consumers.