PLEASE NOTE: All pictures are for illustration purpose only. Additional products are not included.
Record the length of your fish accurately and in style.
Measures fish up to 1.4meters in cm increments Easy storage with matching bag Constructed from Camo, hard-wearing, fish-friendly material
6pcs per pack
Ultra UV lures will give you the visual edge in your lure fishing – and they’re now available in multicolour packs.
High-quality construction 60% polyester, 40% cotton
Casual fit 100% cotton
Mixed Colour Packs 5pcs for Pike Perch
New top end range of predator rods 2.75lb TC Elite Deadbait The ideal tool for targeting pike on smaller venues.
Launch those heavier shads with power and accuracy with a great addition to the Prism X casting rod range.
All models
Belly hook rotation system to help maintain hook holds
New Super Natural colour options
Mixed Colours
Your favourite Fox Rage micro lures just went Ultra UV in our best selling UV reactive colour options.
7cm / 5g head
Brilliant new UV reactive colours
All Models
Perfect for multiple colour options in one purchase
If you’re after serious volume in the lure luggage, look no further.
Brilliantly versatile carryall offering plenty of storage and extras.
The next generation of Fox Rage Warrior rods offers amazing value for money across a range of 14 models. Highly capable lure rods with a lightweight, balanced designed coupled with striking graphics.
The next generation of Fox Rage Warrior rods offers amazing value for money across a range of 14 models.
Highly capable lure rods with a lightweight, balanced designed coupled with striking graphics.
2pcs per Pack
Ready-rigged with belly-weighted harness system Treble hooks Paddle tail
Outstanding value for money
A brilliantly life-like lure based on the ultimate prey fish, the roach, the new Realistic Roach Replicant delivers a highly realistic body shape created from the new super resistant lure material.
Elasticated reel harness to keep shield in place
Four nets in range
Always store separately from other soft baits
Brilliantly versatile carryall offering a large amount of storage and extras.
A luggage ‘must have’ for the serious lure angler, the Fox Rage Voyager Rucksack design makes it the best you’ll find.
Designed to store floating soft baits separately
The next evolution of the Warrior® reel family offers astounding value for money with a range that covers all your lure fishing needs.
The next generation of this iconic lure, the new Replicant Wobble offers a range of upgrades to make it even more of a must have for your lure box.
Material: 84% Thermalite®, 13% Lycra, 3% Nylon
Features new Fox Rage light camo design