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Drift Lures

We are a small UK based lure design company with big ambitions. 
Drift exist to innovate trough the introduction of new products, develop the next generation of anglers and promote conservation of our sport fishing environment.

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Drift Cap Mk1


Snapback style sea fishing hat


Drift DRX1 Bass Fishing Rod

The Drift DRX1 is a very fast actioned lure fishing rod designed for casting from the boat or the shore. The DRX1 is engineered to pair with Drift’s range of soft plastic lures.


Drift Shad 30g Bass Pollock Cod Lures


Deep Sea Jigging


Drift Shad 55g Bass Pollock Cod Lure


Deep Sea Jigging