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Abu Garcia

ABU Garcia introduced a series of fishing reels and related products in the beginning of the 1950s. The Swedish built ABU 444, the company's first spinning reel, was introduced in 1955, followed in 1965 by the first model of the Cardinal series of spinning reels. Beginning in 1957, the company also became known for its advanced spin cast reels (Abumatic) featuring several engineering innovations such as level wind mechanisms (oscillating spools), under rod spin cast reel designs (the Abu 500 series) and improved drags for fighting larger gamefish. The famous Ambassadeur series of bait casting reels, which utilized advanced metal alloys, ball bearing friction interfaces, and precisely cut gears, was introduced at the New York World's Fair in 1954, and subsequent Ambassadeur models are still produced by the company. The professional angler Paul Gustafson worked for seven years as chief angling consultant for ABU Garcia. Today, they still continue the Ambassadeur line, along with a branched off line of low profile cast reels, the Ambassadeur Revo.

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ABU Garcia Carabus Ultra Light UL Perch Combo


£165.99 £149.99

Abu Garcia Orra Predator Spinning Fishing Rods

These rods deliver incredible value for their cost.


Abu Garcia Diplomat V2 Travel Rods

The famous DIPLOMAT range stands for mobility and travelling. These spinning rods are very short in transport length due to their 4 or 5 section blank design, but they fish and feel like a conventional 2 section rod!


Abu Garcia Cardinal 50 FD Series Spinning Reels

The Cardinal reels are known for their quality in combination with an affordable price. Ideal reels for all-round spinning.


Abu Garcia Max X Low Profile Baitcasting Reel


Experience the better-than-ever Abu Garcia engineering with MAXimum performance with the Abu Garcia Max X baitcast reels.

£89.99 £74.99

Abu Garcia Beast Spinning Heavy Rod 244cm 40-90g


BEAST is the number one sub brand for avid pike anglers. After BEAST X and BEAST PRO, BEAST is the third and lowest level price point for high quality Abu Garcia pike rods.